Ready, Set, BABY


RSB logo
Ready, Set, BABY (RSB) is an educational program designed to counsel prenatal women about maternity care best practices and the benefits and management of breastfeeding, incorporating other important information to help women achieve their goals.

Unique and Comprehensive Content

  • The education begins with a conversation starter to establish a respectful environment inclusive to everyone’s viewpoints and experiences. Acknowledging differing views sets the ground for educating women on breastfeeding facts and recommendations in a way that does not feel judgmental.
  • These materials include all the recommended educational content for Step 3 included in the Baby-Friendly Guidelines and Evaluation Criteria, plus additional information, as recommended by the Academy of Breastfeeding Medicine. Research also informed the development of these materials, making them a comprehensive and thorough set of materials for any expectant mother.
  • The materials are designed for low-literacy adults of diverse cultures who are pregnant.

Materials (English and Spanish)

These materials are available for downloading here:

  • Patient Education Booklet – The patient education booklet is a visually engRSB Setaging guide to infant feeding that includes evidence-based anticipatory guidance.
  • Flip Chart / Job Aid – This visual learning tool  engages patients without cumbersome text, while aiding the educator with tips for each topic. All educator pages include a conversation starter, main message, points to cover, teachable moment, and transition to the next topic.
  • PPT/PDF – This a replica of the flip chart for projecting onto a large screen in groups.

More information about background, research, and intervention summaries can be found at our Tools for Action page, thanks to funding from the W.K. Kellogg Foundation.

Technical Assistance and Training

  • Technical Assistance – Please contact CGBI staff to discuss setting up your breastfeeding education program, including planning, training of trainers, and data collection.
  • Educator Training – CGBI may be available to provide training on the use of the materials in various settings. The training is suitable for clinical staff, community health workers, students or volunteers dedicated to educating prenatal women.
  • Online Educator Training – a 2-part online tutorial is currently available here.

History of RSB Development

RSB was developed and edited by the International Board Certified Lactation Consultants at CGBI and N.C. Women’s Hospital.  Much of the content was compiled by students enrolled in the 2010-2011 CGBI Mary Rose Tully Training Initiative.  CGBI associates developed and led a Train the Trainer (TOT) for the Women’s Health Information Center Director as well as the staff and volunteers at the Center. The TOT covered basic information about evidence-based maternity care practices, in-depth discussions about newborn care and breastfeeding, as well as the Teaching Aid materials.  Following the TOT, the Women’s Health Information Center conducted several pilot sessions with both English and Spanish-speaking patients.  The Women’s Health Information Center routinely conducts RSB sessions with these materials, with one to six couples receiving the information daily.

Evaluation Project 2012-2013

A two-part evaluation of RSB implementation at NC Women’s Hospital was conducted to inform adaptation and improvements, and to assess effectiveness of both the RSB materials and the program implementation. Results and recommendations have been shared with hospital staff and are detailed in the Tools for Action. CGBI associates used the data for improvements to the materials and program approach. The revised the RSB program materials also reflect current guidelines for antenatal educational content and research on why women give supplemental feedings or stop breastfeeding altogether.

 2015 Pilot of Revised RSB Materials  (New Format and Enhanced Content)

CGBI worked with multiple obstetric clinics in the US and Puerto Rico to pilot the revised RSB materials, including the educator flip-chart. Data results have been presented at multiple national conferences (public health and lactation related) and is under review for publication.