The Golden Bow


Our logo is derived from the Golden Bow, modernizing and emphasizing the two loops of the bow: the mother and baby as a single dyad, or unit. Our activities, however, include all aspects of the bow. Please discover below why the Golden Bow is endorsed by the University of North Carolina Gillings School of Global and Public Health as the symbol for the protection, promotion and support of optimal infant and young child feeding.

Meaning and Purpose:

Many social change efforts have used a symbol to create a sense of belonging to a unified movement.  The Golden Bow serves this purpose: it is unique in that it is both a symbol for social change, and it carries many meanings within its own design.  The Golden Bow is a lesson in the protection, promotion and support of breastfeeding, young child feeding and maternal health.


The use of the golden color for the bow symbolizes that six months of exclusive breastfeeding is the gold standard for infant feeding, against which any alternative should be judged.

A Bow:

Why do we use a bow, rather than the looped ribbon of most campaigns?  Each part of the bow carries a special message:

  • One loop represents the mother and one represents the child.
  • The ribbon is symmetrical, telling us the mother and child are both vital to successful breastfeeding – neither is more important, and both must be supported.
  • The knot is the father, the family and the society. Without the knot, there would be no bow; without support, breastfeeding cannot succeed.
  • The streamers are the future: one for continued breastfeeding for 2 years or more with appropriate complementary feeding, and the other for adequate delay of the next birth to give the mother and child time together, to recover and to grow, and to give the mother the time she needs to provide active care for the health, growth and development of this child.

By wearing the Bow, you are stating your commitment to create and sustain change!

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